Tag Archives: Prostitution

What do I want to engage people in?

I want to engage people in learning to rethink how we approach our relationships with people, especially sexual relationships with issues like prostitution and people trafficking and their implications in mind. I want us to rethink what are the conditions which create prostitution and people trafficking and can we come up with a response? What might this look like?

At the same time I want us to be pushing to get people opinionated and looking at ways that people can communicate this to others on their own terms, getting people to get other people to see something like prostitution or people trafficking as a symptom of something deeper rather than an isolated issue in itself.

Potential problems

This project takes a moral and ideological standpoint which might not be shared by very many people initially. Society as it stands preaches a relativism which internalises a ‘moral vacuum’ which likewise leads to a vested interest in self which is pretty hard to avoid and creates one of three potential outcomes in people

a) A hedonistic and impulsive pattern of behaviour ‘thinking with our feelings’

b) General apathy or lack of moral perspective/opinion  (no coherent worldview means no defined view on various topics)

c) Commodification and objectification of the world beyond the self. (the worlds your oyster)

(This is a massive generalisation! But I think there is some truth in this)

Similar projects in the past have looked at addressing issues which concern individuals who have a voice or the potential to express themselves. They find this behaviour therapeutic and comforting to know others suffer with similar issues or are sympathetic to their plight. This gives gratification.

The difference with sex traffic (and prostitution in a number of cases) is it is a modern form of slavery (either directly ie; owned by someone or indirectly to a distorted perspective of themselves or to an addiction). A person has become a commodity and ceases to have individual liberty (commodification has a big feature in prostitution).

So the vast majority of people not directly involved in this will see it as something which does not concern them..

Method of engagement

A lot of people won’t engage a problem in short unless it is their problem, or they get something out of it. People have inherited some sort of skeletal moral framework likewise so there are three potential approaches which could be utilised..

a) Make it an individual’s problem; put an individual in the shoes of a victim. Bring the reality of prostitution and people trafficking into a persons life, show the outward ramifications beyond the individual, to a persons family.. this is your mum, your sister, your daughter your girlfriend, your friend etc. what kind of society.. etc. shock someone, make them uncomfortable with the truth.. bring it into their bedroom. Shock can be a big motivator to wake people up.

b) Utilise moral leverage after exposing people to the reality of it all, make it public and get people to engage publically.. people might not care deep down but they might care how they appear to other people.

c) Give an individual something out of it, a chance to be seen doing some good.. the chance to put their name on something.. a chance to walk in the footsteps of people who stood for something.. the chance to connect with something bigger than themselves.. a chance to show off their work or express themselves in front of other people. By getting them to express themselves and get involved this increases the likelihood of people want communicate the idea or initiative to others around them. By getting people to own the idea and make it there own I think this would really go a step further too.

d) Regularly contact your audience, getting people informed and really just hammering it into people to keep up the pressure.

Desired Results

I want people to really think about what prostitution and people trafficking really says about our world, our views of other people and ourselves. I want people to realise that we have a social identity and that prostitution and people trafficking is very real and the people involved in it are just like you or me at its core. You can pretend it isn’t there but you’ve got to be living with your eyes closed if you do. I want people to realise that people aren’t commodities and even our own bodies aren’t commodities to exploited and that people deserve the right to be treated as equals, the existence of stuff like prostitution and the sex trade says a lot about us and how we respond to this says just as much about us likewise.

I then want people to talk about it, I want to change people and go somewhere towards giving people hearts that feel and think. I want to get those hearts with legs and mouths spreading the world and challenging people. (How idealistic and soppy does that sound?)

Target Audience

I think will be two-fold and potentially quite wide.

a) People with existing moral convictions with an opinion of right and wrong to either get involved and active or to stimulate a debate which might get a few people off the sidelines. Artists? Faith groups? Members of non-profits? These might prove good grounds from which to draw support and help develop contacts who could supply information or people power.

b) ‘Youth’..Teens, Students, Young Professionals.. it could go a lot further but to keep this tight I want to engage people involved in the same culture and generation as I am. This is because it’s easier for me and my networks to engage them and that the material I produce can be more specifically tailored to reaching this audience.. however I don’t want to limit it and I want to reach younger kids, older folks.. because I just want to break the taboo on the topic to enable people to think and talk about the whole issue simply.

My Role

In short I think primarily I’ll be looking at a role as project manager, strategy development and all of this will be in addition to a role in the design and development of the various forms of media which will be employed to reach out to and engage people. This will fulfil the criteria hopefully for my final major at university.

I’ve also got to look for and get other people involved and collaborating. Chase up potential links and get networking with people already involved in these sorts of scenes…

This is a brief look at what makes a good piece of viral media. Viral media is something which after it’s creation is then placed or baited on particular sites or means which enable it to be passed from one consumer to the next.. ie; e-mail chains or youtube videos. Youtube videos are perhaps the best example so I’ll use these as examples. For those who know I’m looking at creating a viral for non-profit, grassroots initiative dealing with prostitution and people trafficking in Bournemouth and Poole where I live. I’ve got a few friends on the side lines who put me onto this and help me run with it.. but as far as work goes at the moment it’s all me.. the trick with what I’ve noticed is with an issue with people trafficking and prostitution is it’s still a largely taboo subject.. and even then the vast majority of people suffer from apathy so how do you reach past that?

Successful virals are always one of a number of things..

Funny

This is the most obvious example people would recognise and I’m sure most of us have been involved in something like this even if we can’t remember the company behind it. If something makes us laugh we’ll probably want to pass that on to our friends. Why? I guess because it gives us some form of pleasure I guess. Better examples will perhaps feature a product within the viral linking the product in with the concept.. but since what I’m trying to promote is ideological and on a simpler level a click through onto the website suggested.. their isn’t at the moment a product to feature I wouldn’t think.

Given the subject in question (prostitution and people trafficking) it’d be a challenge how I could bring out humour from the subject.

Shock

Aside from Funny creating a sense of pleasure, some media use a shock factor to reach people or to even motivate a sense of fear in the participant.

Obvious the aim isn’t really to cause anyone to be happy, but the advert leaves an impression.. and in that sense works.. in the case of the first two videos there isn’t a product but a warning or a service. If mine isn’t offering a service (which isn’t neccisarily the case) this could be something to think about since the reason prostitution and people trafficking are largely taboo subjects is mostly because they are often associated with a moral viewpoint or take.. some sort of definition of right and wrong.. and that it’s generally uncomfortable and doesn’t directly connect to you and me. Obviously I want to make people realise it does affect them.. so there is the potential for this to be exploited if delivered properly.

Empathy

Videos which pull on the heartstrings of the audience tend to be the least effective of videos, these are ones which try to get users to ‘rethink their life’ because quite often people don’t want to.. to be honest. However this does work to some extent and can reach some audiences more than others it seems. An example of this is the ‘real beauty’ campaign which has gone some way to increasing the sale of Dove products or atleast raising brand awareness.

Innovation/Creativity/Wonder

‘New Language’

Of course the aim is to get the viewer to remember the product, raise brand awareness and eventually consumer and get others to consume aswell. With an issue like People trafficking and Prostitution at a glance the best response in terms of viral media is to use a mix of shock and empathetic approaches to drawing in an audience. An alternative approach is to use something potentially going with the same concept as the Sony Bravia TV adverts (or Honda/Levi) which instead just have a sense of creativity and playfulness.. and almost suggest a ‘can you guess what it is yet’ attitude which engages the audience i think to a greater extent.

Examples of existing video media on a similiar theme.

Do you think these videos are successful? If we couple this with a face, a locality.. to say “this is going on now” I think this would encourage people to perhaps respond and get involved. The videos all work on a shock basis as evident, they also then exploit an emphasis on creativity and elements of empathy showing that the sex industry is connected to more than just two people doing something. If we can place this instead of somewhere like germany, america.. romania but say.. in boscombe or even winton i think this would raise awareness and inspire people to act on it and raise awareness of the initiative. I think then if you could get local faces, or people who might be known locally to comment on this in camera you could then do something.

I think the real thing I’ve just realised is that the artefact can’t come first or things can’t wait for a website but that things need to be organised and awareness raised which the artefact as a medium can convey.. I need to work with people in order to build a community or network under this which i can then broadcast…? People who could do research.. do filming.. do interviews.. do events.. do gigs… do art.. do music.. do petitions.. do filming.. do drama.. do stuff.. namely because i need this to be grassroots to work.

Sex/Slavery Initiatives

Call and Response Website- http://www.callandresponse.com/

Stop the Traffik- http://www.stopthetraffik.org/

Love 146- http://www.jfci.org/pages/page.asp?page_id=21460

Open Source Activism- http://www.opensourceactivism.com/

Loose Chains to Loosen Chains- http://www.lc2lc.org/

Not for Sale- http://www.notforsalecampaign.org/

Polaris Project- http://actioncenter.polarisproject.org/